Business collections have shown that they can become an opportunity for the reactivation of depressed territories. The activation of these cultural legacies produces positive socio-economic impacts. Marazzato, a Vercelli company leader in the environmental remediation industry, launched its challenge to PoliTO students: to project a new space dedicated to the show of its collection consisting of 250 restored and functioning historic truck vehicles. Divided into three competing groups –Team Cinque, Team Six Pack and Team Bridge–, students projected the renovation of the industrial site, 34,000 square meters in Stroppiana municipality, designed to host the exhibition but not only. The project developed the whole brand of the museum, including expertise in design, management and ICT. Track Line, developed by Six Pack, has won the Marazzato Challenge.

Studenti:

Team Cinque: H. Kalantari, K. Azizkhani, M. Motiei, M. Sorkhei, A. Yazdany.
Team Six Pack: Z. Hussein, E. Mazzone, S. De Biasi, J. Tang, A. Soto Chavez,  P. Yepes Bocanegra.
Team Bridge: M. Kurt, G. Genc, D. Becik, M. Tayran, J. Cubillos Jimenez, M. Banguero Home